Inside WWE ID: One Year Into WWE’s Independent Talent Initiative
WWE ID was created to help WWE expand its recruitment efforts for fresh young talent. While the NIL program focused on signing collegiate athletes, WWE ID served as its counterpart for independent wrestlers. The concept aimed to create a steady pathway into WWE for wrestlers with established experience on the indie scene.
Over a year into the program, there is plenty to review. WWE ID has yet to establish consistent working partnerships with independent promotions. The only notable collaboration connected to the initiative came through GCW.
WWE’s strongest ties appear to be with wrestling schools operated by current or former wrestlers who have prior WWE connections. This has helped align certain schools more closely with the company’s developmental approach.
So far, non–WWE ID schools have not seen major effects. But the effort does suggest WWE’s ongoing interest in building structured talent pipelines across different levels of the industry.
The State of WWE ID
In concept, WWE’s plan to strengthen its presence in the independent wrestling scene was a logical next step for talent development. With Gabe Sapolsky helping oversee parts of the project, WWE Evolve was introduced to give the program a more defined platform. The show did not attract a large audience, but its goal was primarily developmental rather than commercial.
Recently, WWE made adjustments within its developmental system, including WWE ID. Three wrestlers have been confirmed to have left the program, either through contract expiration or non-renewal. Currently, 12 wrestlers remain signed under contracts, including one female talent. Notably, Sean Legacy and Jack Cartwheel, two of the most recognizable names under the program, continue to be affiliated with WWE.
It may be too early to determine the full impact of WWE ID. Some independent promotions have been cautious about involving contracted WWE ID talent due to the nature of WWE’s exclusive agreements and past developmental restructures, such as the transition from NXT UK. Legacy and Cartwheel were both established on the independent circuit before joining the program. Their continued involvement may indicate WWE’s commitment to building around proven talent.
As the program moves forward, its success will likely depend on how effectively it can balance recruitment, collaboration, and developmental opportunities for independent wrestlers while maintaining positive relationships across the broader wrestling landscape.
