Nina Daniele & The New Era of MMA Media
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“How was training camp? … What are your thoughts on your opponent?”
Anybody who watches MMA media from press conferences to interviews is all too familiar with these questions. While they are not bad things to ask in theory, they have become exhausting. As exhausting as it is to hear as a fan, I can only imagine how monotonous it is for the fighters who hear it 10x more.
Recently with the transformation of social media from a platform to business model, media as we know it is changing. YouTube channels have grown to have bigger platforms and more trust from the audience than any traditional media company.
Content creators such as MrBeast have created videos that would put many Hollywood sets to shame. Jake & Logan Paul have created global brands and businesses that many in the corporate world could only dream of. This injection of social media culture however, is not exclusive to the business world. We are beginning to see it in MMA as well.
Nina Drama
Leading the charge in this new age of MMA media is Nina Marie-Daniele. The model-turned-interviewer has interviewed an incredible range of UFC fighters over the last several months. From current UFC middleweight champion Sean Strickland to Charles Oliveira, Jon Jones, and Jorge Masvidal. The list goes on… However, if you have never seen a Nina Drama interview, I promise it will be a breath of fresh air. Especially if you have consumed a lot of Mixed Martial Arts content over the years.
Interviews in the MMA world are largely formal and fail to bring out the human side of these athletes. With her interview style and unorthodox questions, she manages to give the fans a peek into who these people are outside of the octagon. In fact, one of the first questions in her recent interview with Tai Tuivasa was “Dominoes or Little Caesars?” Which is the type of hard-hitting journalism MMA is missing.
On top of the personalities of fighters, the Nina’s personality really shines through. She is funny, quick-witted, and has the ability to carry a conversation with ease. The atmosphere and vibe of the interview are so different than what we’ve come to expect and it makes a massive difference when it comes across as more of a conversation. Having somebody like her who understands the current social media landscape and trends is so important for MMA and the UFC.
You can find all of Nina’s interviews on her YouTube channel.
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