UFC and Facebook agree on a content partnership deal
The UFC and Facebook have just agreed on a content partnership deal. With the freshly signed agreement, the MMA promotion hopes to gain more customers for its pay-per-view and Fight Night broadcasts. According to Variety, the social media giant and MMA enterprise have signed a one-year deal that will cover 20 UFC events. All content will be available for free through the UFC’s official Facebook page.
The UFC decided to ink the deal with Facebook since garnering increasing success in viewership in the social media space. The company generated more than $1 million in advertising revenue in 2019 from Facebook content and boasts more than 26 million followers worldwide. In the United States, the UFC’s PPV events are currently available on ESPN+ for $64.99.
Details of the Deal
The content available on Facebook will include the live interview show “Quick Hits,” hosted by Laura Sanko during preliminary fights and video-on-demand options showcasing fighters preparations during fight week.
The material will also include fighters critiquing their former fights, making predictions for their upcoming bouts, and episodes of the “Inside the Octagon” preview show hosted by John Gooden and Dan Hardy. The UFC’s new Facebook content was introduced last week leading up to the Conor McGregor vs. Donald Cerrone fight.