The rise of 'That Bi*ch' Jade Cargill

From the moment Jade Cargill debuted on AEW, we knew AEW and Tony Khan had big plans for her. Her rise and evolution as a wrestler has been classic textbook wrestling booking.

From the start, people saw the potential Cargill could have if booked right. It also helps that she has the looks of a Greek goddess and fans were immediately fascinated by her.

Her debut started on the wrong foot, with a feud with Brandi Rhodes and a not-so-good promo from her. But one thing AEW does well is highlight the positives and improve the negatives on their roster.

Her first match was a success all round, if you remember. The build was not the best but we saw glimpses of her potential and getting her associated with Shaquille O’Neal was a great way to get eyes on her and the promotion. The match itself was all about Cargill and showing fans she’s the real deal and they succeeded.

While AEW has major plans for Cargill, they never shoved her down fans throats like we’ve seen in other promotions. AEW instead took their time with her on all aspects. First, they let her improve in the ring, competing on Dark and Elevation, as well as having her train with QT Marshall and Dustin Rhodes. Now, Jade Cargill is also training with Bryan Danielson. Cargill learning from one of the all-time great workers will help her tremendously.

Jade Cargill has also improved on her promos, but she still has Mark Sterling as her mouthpiece to help on that front. Cargill so far is booked perfectly in AEW. They never put her in a situation she could fail and always find ways to showcase her. Being the first TBS Champion for AEW was the right move, especially if you look at the numbers.

Jade Cargill has become a draw for AEW on every metric within a year. Her quarter hours on Dynamite and Rampage always do great numbers, both on total viewers and the 18-49 demographic. Her merch sells pretty well too.

AEW took their time with her and now we are seeing the results. Cargill’s rise has been a success story for the the always critized AEW women’s division. It’s only a matter of time until Jade Cargill one day becomes AEW Women’s World Champion.